another 2 cents

Steve Jobs' speech leaked.. oops

Long time, no post. This seemed worthy to shake the dust off this place though.

Steve Jobs, that master of PR, gives the keynote speech at the MacWorld exposition for all things Apple every year, and it's always a hot ticket that makes the mainstream news, not to mention changing the world at times. (One year ago he introduced the iPhone at this event.)

His speech is also very top secret til he speaks it - or has been til now: the fifth draft of his speech outline has been leaked.

The item that got my interest is that Apple is partnering with Twitter. I knew those Twitter guys would hit the big time, and they deserve to.

Please to enjoy.

MacWorld January 2008 Keynote
Rough Outline, draft 5

Greetings! Welcome to Moscone Center

Quick Overview: iPod/iTunes
- iPod has been extremely profitable for us this holiday season
- Sales figures, market share
- Our new models are doing better than ever
- 3 iPod games released last month accidentally (supposed to be for today)
- Another new game today: Chess
- iTunes doing extremely well (sales figures/market share)
- Today: 30 indie labels releasing their entire catalogs in iTunes Plus
- Many more to follow in the next few months

iPhone
- Best iPod ever
- Sales figures, market share
- Sales beyond our wildest dreams
- Much more than the 1% market share we asked for in January
- Starting today: 8GB $399, 16GB $499
- Four times the memory as original iPhone for the same price
- iPhone is coming to Japan in March with NTT DoCoMo
- SDK is unveiled!

iPhone/iPod Touch SDK
- Apps and Widgets
- Using Cocoa with Objective-C
- Developers submit programs as source code, not executable
- Specify iPhone or both iPhone/Touch (certain features iPhone only)
- Set your own price: Apps $0-$6.99, Widgets $0-$2.99
- Users buy/download in iTunes Wi-Fi Store / iTunes Store (Mac/PC)
- Automatic updating wirelessly or docked

- Demonstration of exporting from XCode 3 to iTunes Store
- Submits source code to Apple for validation (make sure that people aren’t abusing the system, prevent malware and viruses)
- If using microphone or GSM, iPhone only; otherwise, available for both iPhone and iPod Touch
- Apps can be free or up to $6.99; Widgets free or up to $2.99
- Developers recieve 70% of revenue for their products
- Licensed under Apple Mobile Software License
- Can download wirelessly from iTunes Wi-Fi Store or docked to computer from iTunes Store
- Demonstration of wirelessly downloading (and running) the app submitted earlier
- Apps and widgets can be rearranged on front screen; front screen scrolls to show all apps/widgets
- Resubmit updated versions of apps; when added to store, iPhone/Touch will ask you to update it next time you use it (or next time you dock the iPhone/Touch)
- Developers can get their hands on a beta version of the SDK tomorrow on ADC and start developing; final version due early February
- iTunes 7.6 and iPhone/iPod Touch Software update 1.3 allowing for Apps mid-February

Example apps/widgets
Apps:
- iChat (coming with 1.3 update) (AIM, Jabber/Google Talk)
– Quick demonstration
- RSS Feed Reader (coming with 1.3 update) (read feeds online or off)
- One of our partners made something cool: Last.fm (scrobble tracks played on iPhone/touch wirelessly without syncing w/ computer)
Widgets:
- Dictionary (coming with 1.3 update) (quickly look up words, translate, use wikipedia)
– Quick demonstration
- Yellow/White Book (coming with 1.3 update) (search for contacts, add them to your address book directly from the app, will sync back with address book on your Mac/PC)
- Sports Ticker (coming with 1.3 update) (choose your sports and teams, get updates on their progress)
- Another partner: Twitter (update your Twitter on the fly, see your friends tweets)

- Try these out on the show floor today

Mac
- Sales are getting better and better every day
- Hardware sales figures/market share
- Leopard released October; doing spectacularly
- Sales figures/market share
- Selling extremely well; estimated to overtake Tiger in terms of marketshare by June if you only count the new Macs that come with it preinstalled; even quicker if you include boxed copies
- 10.5.2 out today - many bug fixes, also addressing a lot of issues and complaints users had such as list view with stacks and certain HIG non-compliance issues

New MacBooks!
- What would MacWorld be without a new Mac? (sorry about last year)
- Completely redesigned MacBook
- Completely aluminum body like MacBook Pro
- 13″ screen at 1440×900
- Two colors: Black and Silver
- Looks gorgeous at 0.8″ thin
- A major feat of engineering - patents abound
- DVD drive pops open on side when eject button is pressed
- New on all notebooks and iMac: iSight HD (720p)
- New backlit keyboard based on recent Apple Keyboard revisions (keys slightly lighter than that of laptop casing, colorwise)
- New matching MagSafe cable (Aluminum ends, cord color matches that of keyboard)
- New matching Apple Remote (slightly smaller with larger overall buttons)
- Intel GMA X3100 graphics
- 3 models

- Completely phasing out the combo drive on all product lines today
- BTO models can upgrade all the way to 2.6GHz/4GB Memory/320GB hard drive
- 4.5 hours of battery life
- Starting at $1199

Product Refreshes
- Refreshing Mac Pro and Mac mini today
- Mac Pro now with Penryn!
- Base model 2×2.8GHz dual-core/1GB/NVIDIA GeForce 7300 GT 256MB/250GB(1×250GB)/1×16x double-layer SuperDrive
- Upgradeable to 2×3.2GHz quad-core/16GB/NVIDIA Quadro FX 4500 512MB/4TB(4×1TB)/2×16x double-layer SuperDrives
- Starting at $2,499
- Mac mini gets slight speed bumps and double-layer SuperDrive in all models
- Base model 2.0GHz IC2D/1GB/100GB
- BTO Upgradeable to 2.4GHz IC2D/4GB/320GB
- Starting at $599

One More Thing
- Been brewing for a while
- YouTube’s been in Apple TV and iPhone/iPod touch: now it’s in iTunes
- Download YouTube videos straight to iTunes or from iPhone/iPod Touch for later offline viewing (sync back to computer)
- Coming in iTunes 7.6 and iPhone/iPod Touch 1.3 updates

1.12.08 @ 4:20 PM pdt [add 2 cents]

Words and numbers in Washington

November 8, 2006: "The message yesterday was clear.. I recognise that many Americans voted last night to register their displeasure with the lack of progress being made [in Iraq]." -- George W. Bush

January 10, 2007: "I have committed more than 20,000 additional American troops to Iraq."
-- George W. Bush

January 11, 2007: Defense Secretary Robert Gates said he would recommend increasing the Army and Marine Corps by 92,000 troops over the next five years.
-- news item

May 1, 2003: "Mission Accomplished"
-- banner behind George W. Bush during his speech on the USS Lincoln
(table updates weekly)

November 8, 2006: "I've reassured the House and Senate leaders that I intend to work with the new Congress in a bi-partisan way to address issues confronting this country."
-- George W. Bush

January 11, 2007: Senate Minority Leader Mitch McConnell, R-Kentucky, said Thursday that Republicans might filibuster the Democratic-sponsored resolution opposing the [Iraq] strategy. -- news item

Is it a matter of none of them ever talking to each other? I think not.
Maybe they just need a dictionary.. obviously they're confused about the meanings of the words they use.

Or maybe it's all just a matter of fuzzy math.. they're good at that too:

1.11.07 @ 10:26 AM pdt [add 2 cents]

Get rich by calling people 'fat slob'

Well, maybe only The Donald can get away with that.

His camp claims that Rosie O'Donnell started their oh-so-nasty public feud, and maybe she did by mouthing off on "The View" about his decision to let underage Miss USA keep her tiara after she was caught drinking & whooping it up on the town.

He also complained that she made fun of his hair (but c'mon, who doesn't?) He retaliated by calling Rosie "a loser", "a slob" and "a fat pig" among other choice words.

Donald Trump's never been known as a charmer, but isn't all this a bit unusual? Every comedian, gossip columnist, talk show host, and even news anchors have poked fun at him for years, often getting far more vicious than Rosie did, but he hasn't yelled back personal & juvenile insults about them. Could this current tirade have something to do with the fact "The Apprentice" starts its new season this weekend? Things that make you go hmmm.

This feud is the phoniest thing TV has seen since Johnny Fairplay's grandma didn't die on "Survivor" and as many people have fallen for it. Trump's appearing on every talk & gossip show in town this week and he conveniently has something else to talk about than plugging his new show like every other guest does. Even hard news shows & websites add a postscript to their Donald/Rosie stories, stating that "The Apprentice" starts up again January 7.. not even The Donald can buy this kind of advertising.

The only other time Trump's been this nasty and this public was when he went after Martha Stewart for her failed "Apprentice" spinoff. That time the rumblings began before her show was pulled and went ballistic while his show's third season was airing.. hmmm. Both Rosie & Martha are strong women who've been called the same things he called them by all & sundry, and neither is going to be fazed by another public dressing down.. coincidence? I think not. It's all planned.

O'Donnell was conveniently on vacation from "The View" for the latest fallout, but Barbara Walters sidestepped the issue this week by merely saying she wasn't going to fire Rosie, and by correcting a few statements Rosie had made - notably that Trump had declared bankruptcy in the past. Walters pointed out that some of his companies had filed for bankruptcy but he never had personally. Trump had threatened lawsuits for that one, so Walters made sure to correct it.. it's only slander if it's untrue.

Meanwhile Trump isn't bothering to go after anyone else who picks on him, and there's an unending supply. I guess he's too busy with his tv show, Manhattan real estate, Atlantic City casinos, get-rich seiminars road show, plans to take over Vegas & Dubai, and finding new Miss Universe sponsors since MADD pulled out in protest.

Or maybe he just hasn't made a deal to hold a public feud with anyone else this week. This one will fill his pockets plenty.

1.6.07 @ 12:04 AM pdt [add 2 cents]